KMC Chain Europe

PC KMC

KMC Chain Europe

Project description

KMC Chain Europe is the largest supplier of bicycle chains in Europe. The website was outdated and poorly navigated. Moreover, the website was not accessible to European (online) consumers.

For KMC Europe I wrote an online marketing plan with an action plan and recommendations. Resulting in the development of a new website that is easy to navigate and clear for the online consumer. Currently, the website is being translated to more than 12 languages.

Project Details

Customer: KMC
Period of time: 2015
Activities:

  • Online marketing plan and marketing strategy,
  • Set up logical navigation structure,
  • Internet project planning,
  • Google analytics: implementing and setting up dashboard
  • Searchmachine optimalisation,
  • Social media promotions

Website: kmcchain.eu